Nothing gives a room its soul like artwork. Cara Fox of The Fox Group discusses how she curates and displays art to create warm and dynamic spaces.
Art speaks to Cara Fox’s heart—an inheritance from her artist mother—and now she curates art for her shop and for her clients’ homes. Learn from Cara on how to curate art for your home.
“I was raised and taught to see valuable worthwhile art and true talent,” shares Cara, the owner of The Fox Group. Whether she is finding the perfect piece of art for a client’s home or for her shop, The Fox Shop, it’s a work of love and passion for Cara.
A Heart for Art
When it comes to curating art for a client, Cara considers their feelings, interests and personality. First, she makes sure all selections have artistic value and high composition, applying the principles she learned from her mother. Then, she shows her clients different pieces, keeping a keen eye on their reaction.
“Every time I present an artwork to a client, I watch to see what their emotional response is,” Cara says. “Any meaningful response that evokes love or memories is what I want for a client’s home, especially since they will see the art every day.” She firmly believes that art is personal and what someone loves doesn’t mean everyone else or someone else will too—and that’s why she works so hard to find the right pieces suited for her clients.
Art Store
Art is one of the main reasons Cara and her husband opened The Fox Shop and it is their biggest selling category. The areas dedicated to art have the magical feeling of an art museum. “It’s wonderful because we work with local artists and artists all over the world,” Cara says. “We probably get about at least two inquiries from artists a week about putting their pieces in our shop.” This means The Fox Shop has an extensive range of offerings. Landscapes and portraits as well as modern, abstract or classic pieces, all in a variety of mediums from oils to watercolors to even charcoal sketches fill the shop with their stunning images.
“Our selection process is based on the raw potential of an artist,” Cara says. “I can usually tell within 30 seconds of looking at a portfolio whether we want to carry them. It’s been amazing and a neat opportunity to meet such talented people in my own community and all around the world!”
Framed!
In general, Cara loves a classic, thick gold frame for art, but she says certain pieces need black frames—or even no frames at all. “It all depends on the mood and vibe of the actual piece. I think a classic home should have all types of art: modern, abstract and classic,” she says.
Art is in the eye of the beholder, and when you find just the right art for your home, it truly becomes yours.
Going Online. The Fox Shop has an online gallery of easily shoppable artwork, all photographed in frames for inspiration and helpfully categorized, from still life to seasonal to religious to local. “It helps customers find the right pieces that reflect them,” Cara says.
Looking for more ideas on how to curate art and display it in your home? Find display ideas from this lovely small cottage’s styling. Of course, don’t forget to follow us on Instagram, Facebook and Pinterest to get your daily dose of cottage inspiration!